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Case study

Atelier 22E-commerce

Atelier 22 partnered with MAKEPAGE to ship a e-commerce that turned digital traffic into real customers. Storytelling-first commerce for a handmade apparel brand. The build covered visual identity, mobile-responsive layout, on-page SEO, and analytics so the team could measure what's working from day one.

Project type
E-commerce
Year
2024
Highlights
E-commerceFashionStorytelling

About the Atelier 22 project

  • Designed around E-commerce so the look and feel matches the business in the real world.
  • Mobile-first layout that loads fast on phones — where most small-business traffic actually lands.
  • On-page SEO baked in: clean URLs, structured data, image alt text, and a ready-to-submit sitemap.
  • Owner-friendly admin: edit copy, swap photos, and publish updates without calling an agency.

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Atelier 22 Lookbook

Spring · Summer 2026

Soft hands,
slow fashion.

Shop The Collection →
Linen Wrap Coat
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Linen Wrap Coat

$348

Hand-stitched Tote
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Hand-stitched Tote

$156

Cotton Wide Trouser
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Cotton Wide Trouser

$138

Silk Scarf · Bloom
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Silk Scarf · Bloom

$78

Knit Vest · Ivory
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Knit Vest · Ivory

$118

Wool Berét
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Wool Berét

$62

Story

Our Story

Twenty two
careful hands.

Each season, 22 makers pattern every piece by hand. We only make clothes that can't be made fast — about 19 hours of careful work go into a single garment before it reaches you.

Read the Journal →

Lookbook

In Bloom

Newsletter

Lookbook before launch

Subscribers see new drops a full week before they go live.

ATELIER 22
© 2025 Atelier 22. Made by hand.