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Case study

Vin SecretE-commerce

Vin Secret partnered with MAKEPAGE to ship a e-commerce that turned digital traffic into real customers. Deep-wine palette for a classic wine subscription club. The build covered visual identity, mobile-responsive layout, on-page SEO, and analytics so the team could measure what's working from day one.

Project type
E-commerce
Year
2025
Highlights
WineSubscriptionClassic

About the Vin Secret project

  • Designed around Wine so the look and feel matches the business in the real world.
  • Mobile-first layout that loads fast on phones — where most small-business traffic actually lands.
  • On-page SEO baked in: clean URLs, structured data, image alt text, and a ready-to-submit sitemap.
  • Owner-friendly admin: edit copy, swap photos, and publish updates without calling an agency.

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Vin Secret cellar

— PRIVATE WINE CLUB

One bottle, picked by
your sommelier each month.

We curate boutique wineries that don't make it to American shelves. Members drink what's not for sale anywhere else.

— OUR PROMISE

Every bottle
carries a story.

Our buyer spends six months a year in Europe. We sit across the table from each winemaker, listen to what their year held, and choose the wine from there.

  • Boutique wines you won't find at retail
  • Sommelier tasting notes in every shipment
  • Climate-controlled 18°C delivery; replaced on damage
Sommelier

— THIS MONTH

April's cellar

Château Lavigne 2018

Château Lavigne 2018

Bordeaux, France

Black currant · Cedar · Leather

$135

Allegro Brunello 2017

Allegro Brunello 2017

Tuscany, Italy

Cherry · Tobacco · Earth

$185

Rias Albariño 2022

Rias Albariño 2022

Galicia, Spain

Peach · Mineral · Citrus

$62

— MEMBERSHIP

Club plans

DISCOVER

2 bottles / month

$55/ month

For those just getting acquainted

START
MOST CHOSEN

CONNOISSEUR

4 bottles / month

$120/ month

For the discerning palate

START

RESERVE

6 limited bottles / month

$280/ month

For the cellar collector

START
© 2025 VIN SECRET — Licensed wine retailer NY